Business Librarians
Market & Industry Reports
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IBIS World (Business)Search industry reports for the United States, Canada, China, and global topics. Each report provides an overall current picture of an industry, including overviews, leading companies, sales information, and authoritative sources for researching hundreds of industries. Includes Business Environmental Profiles that summarize key drivers for industries in the U.S.
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Mintel Market ResearchMintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.
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BCC Research (Business)BCC provides market research, forecasting, and industry intelligence reports. BCC reports provide information on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations.
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Sports Market AnalyticsContains research data on the entire sports market including, consumer expenditures, brand share, participation, attendance and statistics about sport facilities, TV viewership, directories and full text articles from specialized sports industry magazines.
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EMIS ProfessionalFind company and industry information, reports, statistics, proprietary mergers and acquisitions, credit analytics, benchmark indicators and trend comparisons to help understand emerging markets.
News Sources
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SPORT DiscusThe world's most comprehensive bibliographic resources for all aspects of sport and fitness. Includes websites, conference papers, journal articles, unpublished papers and theses. It also includes Full-text access to over 350 journals. Limited to 8 simultaneous users.
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Business Source PremierFind business articles from journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965.
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American City Business Journals (BizJournals)Find articles from the Minneapolis St. Paul Business on local companies and other organizations. Search the the local business journals in over 40 metropolitan areas in the United States to find information on regional companies or other urban issues. Limited to 10 simultaneous users.
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FactivaSearch millions of newspapers, business magazines, and newswires with international and foreign language coverage with all editions of the Wall Street Journal. Financial information for publicly traded companies, stocks, funds, currencies, and common market indexes. Limited to 7 simultaneous users.
Sports/Event Marketing - Selected Books
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Routledge Handbook of Sports Marketing by ISBN: 9781317584926Publication Date: 2015-12-22Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. -
Relationship Marketing in SportsISBN: 9780750684958Publication Date: 2009-10-26Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. -
Consumer Behaviour in Sport and Events by ISBN: 9780750686662Publication Date: 2008-10-17Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer¿s decision-making process. -
Toward a better understanding of rule-breaking market behavior : insights from performance breakthroughs in sports by ISBN: 3030161072Publication Date: 2019The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. -
Brand Fans by ISBN: 9783319488547Publication Date: 2017-01-12Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process.
Sport / Event Advertising
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AdForumUse this database to research advertisements by agencies, advertiser, brands, campaigns, or creative staff. It contains video and images for advertisements produced for television, cinema, magazines, outdoor, and digital, along with audio recordings of radio advertisement and covers the work of agencies worldwide with interviews for case studies, packaging, branding and design for major brands.
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WinmoInformation about advertisers, agencies, public relations firms and media buying services. Limited to 2 simultaneous users.
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WARC (advertising)Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.
Last Updated: Aug 26, 2021 9:30 AM