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Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.

Mintel Global New Products Database (GNPD) is a source of new product information. GNPD includes new product launches since 1996, spans 86 countries in all CPG categories, including OTC healthcare and records image, product and package details.

Market research reports on service industries, consumer goods,food and beverage, heavy industry, life sciences, technology and media.

Use for business research and to find Frost & Sullivan's market and industry reports for over 300 markets and 250,000 companies for industrial markets organized into categories for Aerospace and Defense, Automotive and Transportation, Chemicals, Materials, Food; Electronics and Security, Energy and Power Systems, Environment and Building Technologies, Healthcare and Medical Devices, Measurement and Instrumentation, Information and Communication Technologies, and Industrial Automation and Process Control.

BCC provides market research, forecasting, and industry intelligence reports. BCC reports provide information on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations.

Search industry reports for the United States, Canada, China, and global topics. Each report provides an overall current picture of an industry, including overviews, leading companies, sales information, and authoritative sources for researching hundreds of industries. Includes Business Environmental Profiles that summarize key drivers for industries in the U.S.

Find company and industry information, reports, statistics, proprietary mergers and acquisitions, credit analytics, benchmark indicators and trend comparisons to help understand emerging markets.

Statista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Data can be accessed by searching or browsing by industry, topic, country, digital market or infographic. The Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

A database of global suppliers, manufacturers, and trade professionals. Includes industry research and daily news and analysis. *This resource is not paid by the library, but is available to UMN affiliates. Access requires a user login and password. Please contact busref@umn.edu for assistance in setting up an account.

SimplyAnalytics (formerly SimplyMap) contains extensive data including demographic, real estate, housing, employment, consumer spending, health data, D&B business points-of-interest file and marketing data from EASI including Life Stages and Mediamark Research (MRI) with current estimates of usage and consumption (propensity) for thousands of very specific and detailed products, including actual brand data, frequency of usage and more. Users can create customized maps and reports; data is available at the State, County, City, ZIP Code, Census Tract and Block Group level as well as custom trade area and the entire United States. Limited to 5 simultaneous users.

Newly added to SimplyAnalytics in Dec. 2018: Nielsen Scarborough surveys more than 210,000 people across the country to capture local consumer trends from over 140 large and mid-tier markets.

Click on Help to watch training videos. "Sign in as a guest" if you do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps.

Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.

Information about advertisers, agencies, public relations firms and media buying services. Limited to 2 simultaneous users.

Find business articles from journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965.

Search the most recent premium U.S. news content, as well as archives which stretch back into the 1980s featuring newspapers, newswires, blogs, and news sites in active full-text format.

Search millions of newspapers, business magazines, and newswires with international and foreign language coverage with all editions of the Wall Street Journal. Financial information for publicly traded companies, stocks, funds, currencies, and common market indexes. Limited to 7 simultaneous users.