SimplyAnalytics (formerly SimplyMap) contains extensive data including demographic, real estate, housing, employment, consumer spending, health data, D&B business points-of-interest file and marketing data from EASI including Life Stages and Mediamark Research (MRI) with current estimates of usage and consumption (propensity) for thousands of very specific and detailed products, including actual brand data, frequency of usage and more. Users can create customized maps and reports; data is available at the State, County, City, ZIP Code, Census Tract and Block Group level as well as custom trade area and the entire United States.
Newly added to SimplyAnalytics in Dec. 2018: Nielsen Scarborough surveys more than 210,000 people across the country to capture local consumer trends from over 140 large and mid-tier markets.
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