Research Guides: JOUR 4263: Strategic Communication Campaigns: Home

Related Resources

The following resources should help you research consumers and markets for your strategic communication campaign.

Simmons Insights
Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Use Simmons advertising campaigns, market research, and business plans.

Restricted to 5 simultaneous users. Most recent 2 years not available.
Statista
Statista provides statistical data on many topics, and includes market reports, trade publications, scientific journals, and government databases. The Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

AdSpender
Find advertising media spending by company, brands, products, or industries across all media channels.

Only two users can be signed in simultaneously.
ComScore Media Metrix
ComScore is an industry source for web analytics about major online properties, which is useful for consumer and audience research and for statistics and rankings of websites.

University of Minnesota students and staff need to obtain individual accounts in order to use Comscore. Contact the Journalism Librarian to request an account.
WARC (advertising)
Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.
Winmo
Information about advertisers, agencies, public relations firms and media buying services. (formerly Advertising Redbooks)

Mintel Market Research
Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.

Last Updated: Jun 23, 2020 12:37 PM