Statista provides statistical data on many topics, and includes market reports, trade publications, scientific journals, and government databases. The Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.
Data sets for GIS analysis of demographics, business indicators, and consumer behavior. This resource has Nielsen data on consumer expenditures and media preferences, Tapestry lifestyle segmentations, and other information for market research. (See "more..." link below for login details)
UMN grants access to Business Access Online to current students, faculty, and staff with an ArcGIS Online account. If you have not previously used ArcGIS Online, follow the steps below and wait approximately ten minutes for your access to be granted. If you've successfully logged in and do not yet have access, please wait ten minutes and try again. If you are still unable to access BAO after an hour, please contact firstname.lastname@example.org.
Logging in to BAO :
Step 1. Go to the ArcGIS login
Step 2. Click on sign in with an enterprise login located beneath the standard login boxes.
Step 3. The next screen will prompt you to enter a subdomain name to connect to an organizational account. Enter ‘umn’ into the blank space. Click Continue to proceed.
Step 4. Choose to sign in with your Internet ID (X.500) in the next screen.
Step 5. If you are told you do not have access to BAO, please wait ten minutes and return to https://bao.arcgis.com/.
Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.
Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.