Marketing 3010

Profiles of public corporations around the world that includes summaries, company histories, property, financials, subsdiaries, joint ventures, long term, press release and historical annual reports.

Includes information on more than 162 million businesses, both public and private, around the world. Business data includes Annual Revenues, Employee Counts, Corporate Family Tree, Key Contacts, Analyst Reports, SWOT reports, stock data, financials and other vital information.

Database of financial data on major privately-held companies. Includes private financials and revenues; private M&A deals and deal multiples, private firm valuations, VC funding, private equity deal history; and private and family ownership data.

This resource requires creation of a personal account using U of MN e-mail address.

Industry reports and company profiles cover key facts, history, employees, major products, revenue analysis, SWOT analysis, top competitors, locations and subsidiaries. Industry Reports include analysis, market size, market share, forecasts, segmentation, and leading companies. Access via Business Source Premier.

Search industry reports for the United States, Canada, China, and global topics. Each report provides an overall current picture of an industry, including overviews, leading companies, sales information, and authoritative sources for researching hundreds of industries. Includes Business Environmental Profiles that summarize key drivers for industries in the U.S.

Use this database to research advertisements by agencies, advertiser, brands, campaigns, or creative staff. It contains video and images for advertisements produced for television, cinema, magazines, outdoor, and digital, along with audio recordings of radio advertisement and covers the work of agencies worldwide with interviews for case studies, packaging, branding and design for major brands.

Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.

Find advertising media spending by company, brands, products, or industries across all media channels. Limited to 2 simultaneous users.

Information about advertisers, agencies, public relations firms and media buying services. Limited to 2 simultaneous users.

Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.

Mintel Trends provides strategic, evidence-backed insights on how today's consumer thinks, feels and acts. It analyzes changes in culture, society, brands and markets.

Statista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Data can be accessed by searching or browsing by industry, topic, country, digital market or infographic. The Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

Contains research data on the entire sports market including, consumer expenditures, brand share, participation, attendance and statistics about sport facilities, TV viewership, directories and full text articles from specialized sports industry magazines.

Find business articles from journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965.

Use Google Scholar to find articles from academic publishers, professional societies, research institutes, and scholarly repositories from colleges and universities. If you are using from off-campus access, change the "Library Settings" to University of Minnesota Twin Cities. Look for the "FindIt@U of M Twin Cities" links in your Google Scholar search results to access full text and PDFs.

Full-text news from over 9,000 news sources in the U.S. and international newspapers, major wire services, and hundreds of local broadcasting outlets and blogs. There are over 100 Minnesota sources. Mostly English language news coverage with some 200 titles in Spanish, French, Afrikaans and other languages.

SimplyAnalytics (formerly SimplyMap) contains extensive data including demographic, real estate, housing, employment, consumer spending, health data, D&B business points-of-interest file and marketing data from EASI including Life Stages and Mediamark Research (MRI) with current estimates of usage and consumption (propensity) for thousands of very specific and detailed products, including actual brand data, frequency of usage and more. Users can create customized maps and reports; data is available at the State, County, City, ZIP Code, Census Tract and Block Group level as well as custom trade area and the entire United States. Limited to 5 simultaneous users.

Newly added to SimplyAnalytics in Dec. 2018: Nielsen Scarborough surveys more than 210,000 people across the country to capture local consumer trends from over 140 large and mid-tier markets.

Click on Help to watch training videos. "Sign in as a guest" if you do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps.

Statista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Data can be accessed by searching or browsing by industry, topic, country, digital market or infographic. The Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.