Social Media Marketing
Finding Books
- Kathryn A. Martin Library (University of Minnesota Duluth)For students registered at Duluth: Find articles, books and more by searching multiple databases and the catalog together.
- WorldCatFind books, journals, articles, maps, music scores, sound recordings, films, theses/dissertations, machine-readable data files, and any other materials available in libraries worldwide. All subject areas are covered. Request items through Interlibrary Loan using the ILLiad link on each item's record. A mobile version of this database is available. Limited to 65 simultaneous users.
Other
Marketing / Industry Databases
- Mintel Market ResearchMintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.
- Sports Market Analytics (SBRnet)Contains research data on the entire sports market including, consumer expenditures, brand share, participation, attendance and statistics about sport facilities, TV viewership, directories and full text articles from specialized sports industry magazines.
- IBIS World (Business)Search industry reports for the United States, Canada, China, and global topics. Each report provides an overall current picture of an industry, including overviews, leading companies, sales information, and authoritative sources for researching hundreds of industries. Includes Business Environmental Profiles that summarize key drivers for industries in the U.S.
- Reference Solutions (formerly ReferenceUSA)Directory information on U.S. and Canadian business, health care, and residential listings. Search by company name, geographic area, business type, SIC code, yellow page listing, revenue, location, number of employees or any combination of the above. In addition to address and phone number, each entry includes officer names and titles, corporate affiliation, business type and size of yellow page advertising. Toll free and fax numbers are given for some companies.
Business Periodicals/Other Databases
- Business Source PremierFind business articles from journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965.
- Google Scholar (Setup connection to get to PDFs)Use Google Scholar to find articles from academic publishers, professional societies, research institutes, and scholarly repositories from colleges and universities. If you are using from off-campus access, change the "Library Settings" to University of Minnesota Twin Cities. Look for the "FindIt@U of M Twin Cities" links in your Google Scholar search results to access full text and PDFs. View this tutorial to learn how to go from a general idea to a very precise set of results of journal articles and scholarly materials.
- ProQuest News & Newspapershttps://libguides.d.umn.edu
ProQuest News & Newspapers This link opens in a new window Available on-campus (guest access in library). Off-campus access with UMD credentials
Providing quick access to several ProQuest news databases including: Alt-PressWatch, Ethnic NewsWatch, U.S. Newsstream, and the Historical New York Times. ProQuest News & Newspapers contains over 3,000 publications including newspapers, magazines, news wires, as well as scholarly and trade journals.
- WestlawNext Campus Research (Law)WestlawNext Campus Research provides access to legal materials, including cases, statutes, and regulations of the U.S. government and the various state governments. It includes law journals, the American Jurisprudence encyclopedia, the American Law Reports, and news content.
- MegaFILESearch for articles from journals, magazines, and news sources on any topic. A combined search of Academic Search Premier, Business Source Premier and Regional Business News databases.
Statistical Databases
- Statista This link opens in a new windowStatista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Data can be accessed by searching or browsing by industry, topic, country, digital market or infographic. The Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.
- Social Explorer This link opens in a new windowOffers the ability to create customized maps and reports of demographic, housing, and employment patterns throughout the United States using data from the U.S. Census Bureau.
- Esri Business Analyst OnlineMarket analysis database for analyzing consumers, businesses, and other economic indicators by location. Research the lifestyles, buying behavior, and businesses in a given market area. A useful resource for business planning and site evaluation. Contact the U-Spatial Office to request a personal account and activation link: uspatial@umn.edu
Last Updated: Sep 21, 2023 4:28 PM
URL: https://libguides.umn.edu/MKTG3721