Research Guides: MKTG 4082W Brand Management: Home

Researching Products, Brands and Companies

Mintel Market Research
Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.
Passport (Euromonitor)
Thas database includes in-depth reports on countries, companies, markets, and consumers. It has statistics on brands, companies and consumer products worldwide including market size and market share. Use it for researching global consumer markets with analysis of lifestyles for countries, and profiles and strategic information about companies that sell leading consumer goods.

Access for guest users is available at the CD-ROM workstation (ULWILB-CRT8W52) located in Wilson Library Basement at this link.

Social Mention

WARC (advertising)
Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.

Advertising & Media Spend

Coloribus Advertising Archive

AdSpender
Find advertising media spending by company, brands, products, or industries across all media channels.

Only two users can be signed in simultaneously.

Business magazines, news, journals

Business Source Premier
Find business articles from journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965.
Factiva
Search millions of newspapers, business magazines, and newswires with international and foreign language coverage with all editions of the Wall Street Journal. Financial information for publicly traded companies, stocks, funds, currencies, and common market indexes.

Access is limited to 7 simultaneous users.
American City Business Journals (BizJournals)
Find articles from the Minneapolis St. Paul Business on local companies and other organizations. Search the the local business journals in over 40 metropolitan areas in the United States to find information on regional companies or other urban issues.

Access is limited to 10 simultaneous users.

If you are on the Twin Cities campus, go to https://www.bizjournals.com/twincities/portal/uofminnesotaMN.

If you are affiliated with the University of Minnesota Twin Cities and would like to access this resource off campus, click on the database title link above to go through the authentication process.
Access World News
Full-text news from over 9,000 news sources in the U.S. and international newspapers, major wire services, and hundreds of local broadcasting outlets and blogs. There are over 100 Minnesota sources. Mostly English language news coverage with some 200 titles in Spanish, French, Afrikaans and other languages.

Market Research & Industry Reports

IBIS World (Business)
Search industry reports for the United States, Canada, China, and global topics. Each report provides an overall current picture of an industry, including overviews, leading companies, sales information, and authoritative sources for researching hundreds of industries. Includes Business Environmental Profiles that summarize key drivers for industries in the U.S.
MarketResearch.com Academic
Market research reports on service industries, consumer goods,food and beverage, heavy industry, life sciences, technology and media.
BCC Research (Business)
BCC provides market research, forecasting, and industry intelligence reports. BCC reports provide information on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations.

Top Advertising/Marketing Magazines

Wall Street Journal (WSJ.COM)
Access to the articles, photographs, charts, podcasts, videos and other premium content available on the WSJ.COM website back to the 2010.

Access available only for University of Minnesota Twin Cities students, faculty, and staff. No guest access available. Each user must set up a personal account to save articles, create alerts, download apps, and use other features. Once a personal account is created, you can access WSJ.COM from anywhere. You must, however, log in through https://wsj.com/umntc at least once every 90 days to keep your account active.

MKTG 4082W Brand Management

Resources for Business

Researching Products, Brands and Companies

Advertising & Media Spend

Company Information

Business magazines, news, journals

Market Research & Industry Reports

Top Advertising/Marketing Magazines

Libraries & collections

University of Minnesota Libraries

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