Researching Products, Brands and Companies
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Mintel Market ResearchMintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.
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Passport (Euromonitor)Subscription has been cancelled effective August 30, 2020. This database includes in-depth reports on countries, companies, markets, and consumers. It has statistics on brands, companies and consumer products worldwide including market size and market share. Use it for researching global consumer markets with analysis of lifestyles for countries, and profiles and strategic information about companies that sell leading consumer goods.
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WARC (advertising)Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.
Advertising & Media Spend
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AdSpenderFind advertising media spending by company, brands, products, or industries across all media channels.
Company Information
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MarketLine Reports (Business)Industry reports and company profiles cover key facts, history, employees, major products, revenue analysis, SWOT analysis, top competitors, locations and subsidiaries. Industry Reports include analysis, market size, market share, forecasts, segmentation, and leading companies. Access via Business Source Premier.
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Mergent Online (Business)Profiles of public corporations around the world that includes summaries, company histories, property, financials, subsdiaries, joint ventures, long term, press release and historical annual reports.
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PrivCoDatabase of financial data on major privately-held companies. Includes private financials and revenues; private M&A deals and deal multiples, private firm valuations, VC funding, private equity deal history; and private and family ownership data.
This resource requires creation of a personal account using U of MN e-mail address.
Business magazines, news, journals
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Business Source PremierFind business articles from journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965.
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FactivaSearch millions of newspapers, business magazines, and newswires with international and foreign language coverage with all editions of the Wall Street Journal. Financial information for publicly traded companies, stocks, funds, currencies, and common market indexes.
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American City Business Journals (BizJournals)Find articles from the Minneapolis St. Paul Business on local companies and other organizations. Search the the local business journals in over 40 metropolitan areas in the United States to find information on regional companies or other urban issues.
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Access World NewsFull-text news from over 9,000 news sources in the U.S. and international newspapers, major wire services, and hundreds of local broadcasting outlets and blogs. There are over 100 Minnesota sources. Mostly English language news coverage with some 200 titles in Spanish, French, Afrikaans and other languages.
Market Research & Industry Reports
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IBIS World (Business)Search industry reports for the United States, Canada, China, and global topics. Each report provides an overall current picture of an industry, including overviews, leading companies, sales information, and authoritative sources for researching hundreds of industries. Includes Business Environmental Profiles that summarize key drivers for industries in the U.S.
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MarketResearch.com AcademicMarket research reports on service industries, consumer goods,food and beverage, heavy industry, life sciences, technology and media.
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BCC Research (Business)BCC provides market research, forecasting, and industry intelligence reports. BCC reports provide information on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations.
Top Advertising/Marketing Magazines
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Wall Street Journal (WSJ.COM)Access to the articles, photographs, charts, podcasts, videos and other premium content available on the WSJ.COM website back to the 2010.
Last Updated: Aug 31, 2020 7:57 AM
URL: https://libguides.umn.edu/MKTG4082W
