MORT 3016: Funeral Service Marketing and Merchandising

National Resources

US Census  https://data.census.gov/cedsci/

• US Census Quickfacts http://www.census.gov/quickfacts
• American FactFinder  https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml
  • Note:  American FactFinder is being retired – no new data as of 1 Jul 2019.  It does currently retrain all of its previous data.  The new go-to place will be data.census.gov.

Bureau of Labor Statistics   https://www.bls.gov/

• Employment, consumer price indexes, wages, etc.
• American Time Use Survey   https://www.bls.gov/tus/home.htm
  Provides information about "the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing."
• Consumer Expenditure Survey   https://www.bls.gov/cex/
  Provides data on expenditures, income, and demographic characteristics of consumers in the United States.

Kids Count Data Center  https://datacenter.kidscount.org/

State Resources

Minnesota Demographics   https://mn.gov/admin/demography/

• Income & poverty https://mn.gov/admin/demography/data-by-topic/income-poverty/
• Other tabs include age, race, economy, health, labor force and more.

Minnesota Government websites (city, county, etc.)  https://mn.gov/portal/government/local/

• StateMaster.com/Minnesota  http://www.statemaster.com/state/MN-minnesota

Minnesota Government websites (city, county, etc.)

• https://mn.gov/portal/government/local/
  • Links to city, township & county local government websites

Minnesota Tourism

• Explore Minnesota  https://www.exploreminnesota.com/index.aspx
• Roadside America.com/Minnesota https://www.roadsideamerica.com/location/mn
  • For the more odd ball tourism sites

Minnesota Chambers of Commerce (list)

• https://www.officialusa.com/stateguides/chambers/minnesota.html
  • Hyperlinked list to city/area/county chambers of commerce.

Minnesota Occupations

• Minnesota Employment & Economic Development: Occupations in Demand       https://mn.gov/deed/data/data-tools/oid/
  • Interactive tool
• Senior Job Bank: Minnesota  http://www.seniorjobbank.org/database/Minnesota/Minnesota.html
• USWage.com : top 200 popular jobs in Minnesota  https://www.usawage.com/popular/jobs-state-minnesota.php
  • Also has grouping by regional section

Websites with lists or information on Minnesota lifestyles

• 22 Things You Need To Know About Minnesota Before You Move There  https://www.movoto.com/guide/mn/moving-to-minnesota/
• BringMeTheNews.com/Minnesota Lifestyle  https://bringmethenews.com/minnesota-lifestyle
• MPRNews/Minnesota LifeStyle  https://www.mprnews.org/lifestyle

Climate of Minnesota

• DNR https://www.dnr.state.mn.us/climate/index.html
• US Climate data.com https://www.usclimatedata.com/climate/minnesota/united-states/3193 

Mortality / Death Rates / Life Tables

Atlas of US Mortality  https://www.cdc.gov/nchs/products/other/atlas/atlas.htm

• Life tables  https://www.cdc.gov/nchs/products/life_tables.htm

National Center for Health Statistics

• Deaths & Mortality  https://www.cdc.gov/nchs/fastats/deaths.htm
• Mortality data  https://www.cdc.gov/nchs/nvss/deaths.htm?CDC_AA_refVal=https%3A%2F%2Fwww.cdc.gov%2Fnchs%2Fdeaths.htm
  • Suicide rates, trends by race & ethnicity, leading causes, etc.

Social Security Death Index  https://www.deathindexes.com/ssdi.html
The SSDI contains more than 80 million records of death benefits beneficiaries. Information in each record includes the following information: first and last name and middle initial of the deceased; dates of birth and death; Social Security number and last residence of the decease.

Burial / Cremation Rates

Cremation Statistics  https://www.cremationassociation.org/page/IndustryStatistics

• Minnesota cremation rate  https://www.cremationassociation.org/page/IndustryStatMN/Industry-Statistical-Information---Minnesota.htm

National Funeral Directors Association/ Statistics  http://www.nfda.org/news/statistics

• Includes funeral costs and rates of burial/cremation
• NFDA members can download the 2019 NFDA Cremation and Burial Report: Research, Statistics and Projections (http://www.nfda.org/resources/business-technical/cremation/cremation-exclusive-member-resources)

Marketing / Advertising / Industry Information

Logo design

• How to design a logo [step by step guide]  https://blog.hubspot.com/marketing/how-to-design-logo
  • Note:  very nice step by step.  Does include a download link for templates that requires registration.
• How to design a logo  https://designshack.net/how-to-design-a-logo/
  • Very detailed, but easy to understand about the process of designing a logo and what goes into it.
• Review site for free logo makers. https://www.templatemonster.com/blog/best-free-logo-maker-services/ :  best free logo makers 2019
• Review site for free logo makers. https://www.oberlo.com/blog/online-logo-maker-free    top 20 2019

Statistics

The Ultimate List of marketing statistics for 2019  https://www.hubspot.com/marketing-statistics

126 Amazing Social Media Statistics and Facts   https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/

Historical funeral pricing  http://www.in2013dollars.com/Funeral-expenses/price-inflation/1990

Industry Reports

Article databases (for marketing/business)