MORT 3016: Funeral Service Marketing and Merchandising

This course page provides a variety of demographic, psychographic, marketing and merchandising data and statistics

PubMed search

Marketing / Industry Resources

Marketing / Advertising / Industry Information

Website Design / Development
Live Streaming
Online Advertising
Social Media
Target Marketing

Logo design

Funeral Marketing

Marketing Statistics

The Ultimate List of marketing statistics for 2024 

Historical funeral pricing : Prices for Funeral Expenses 1990-2023

Databases for Market Information

Industry Reports

Article databases (for marketing/business)

Demographic / Psychographic Resources

National Resources

US Census 

Bureau of Labor Statistics 

  • Employment, consumer price indexes, wages, etc.
  • American Time Use Survey  
    Provides information about "the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing."
  • Consumer Expenditure Survey 
    Provides data on expenditures, income, and demographic characteristics of consumers in the United States.

Kids Count Data Center 

State Resources

Minnesota State Demographics: Minnesota State Demographic Center 

  • Income & poverty
  • Other tabs include age, race, economy, health, labor force and more.

Minnesota Government websites (city, county, etc.)

Minnesota Tourism

Minnesota Chambers of Commerce (list)

Minnesota Occupations

Websites with lists or information on Minnesota lifestyles

Climate of Minnesota


Mortality / Death Rates / Life Tables

Atlas of US Mortality : provides tables of selected causes of death. (data up to 2015)

National Center for Health Statistics (CDC)

Social Security Death Index 

  • The SSDI contains more than 80 million records of death benefits beneficiaries. Information in each record includes the following information: first and last name and middle initial of the deceased; dates of birth and death; Social Security number and last residence of the decease.

Burial / Cremation Rates

Cremation Statistics : Cremation Society of North America

National Funeral Directors Association/ Statistics 

  • Includes funeral costs and rates of burial/cremation


Citation managers

Feature Zotero Mendeley (not recommended) EndNote 20 EndNote Online
Cost Free Free Price options Free
Styles Many citation styles Many citation styles Many citation styles Fewer citation styles
Plug-ins Microsoft Word, Google Docs Microsoft Word (not compatible with UMN Office 365) Microsoft Word Microsoft Word
Access Desktop/Web Desktop/Web Desktop/Web Web
Storage 300MB free 2GB free Unlimited 2GB free
PDF reader yes yes yes no
Editor integration Word, Google Docs Word Word Word
Sharing Unlimited Limited Unlimited Limited
Support Zotero support Mendeley support EndNote 20 support EndNote Online support
Last Updated: Feb 1, 2024 1:55 PM