WRIT 3029W: Business and Professional Writing

Champion Your Best Ideas! Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?

1: Introduction -- 2: Principles of Saving Face -- 3: Culture and Face Enactment -- 4: Individualism-Collectivism and Saving Face -- 5: Individualism-Collectivism Applied to Direct versus Indirect Facework -- 6: Masculinity-Femininity Applied to Cooperative and Competitive Facework -- 7: Power Distance, Receiver Facework, Innovation, and Superior-Subordinate Relationships -- 8: Uncertainty Avoidance, Face Saving, and Organizations -- 9: Long/Short-Term Orientation, Facework, and Organizational Relationships -- 10: Overview and Facework Model Application for the Cross-Cultural Workplace.

The Craft of Professional Writing is the most complete book ever written about the real-life work of being a writer. Covering topics ranging from business writing (advertising, PR) to commercial work (news reporting, feature writing, blogging, non-fiction books) to creative writing (screenplays and novels), as well as advice on pitching, rejection and leading a writer's life, the narrative is filled with anecdotes and illuminating stories, as well as tricks of the trade in each form of writing. For the student, The Craft of Professional Writing is the most wide-ranging and practical textbook on the subject. Designed to be an instructional text for producing professional-level work, it is also a survey of the various writing professions to enable budding writers to make career decisions. For the professional, this book is the ultimate reference work--offering practical tips and advice they can return to again and again to help them through various phases of their career.