Resources for: Marketing

Find business articles from journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965.

Thas database includes in-depth reports on countries, companies, markets, and consumers. It has statistics on brands, companies and consumer products worldwide including market size and market share. Use it for researching global consumer markets with analysis of lifestyles for countries, and profiles and strategic information about companies that sell leading consumer goods.

Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.

Market research reports on service industries, consumer goods,food and beverage, heavy industry, life sciences, technology and media.

Statista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Data can be accessed by searching or browsing by industry, topic, country, digital market or infographic. The Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Use Simmons advertising campaigns, market research, and business plans.

SimplyAnalytics (formerly SimplyMap) contains extensive data including demographic, real estate, housing, employment, consumer spending, health data, D&B business points-of-interest file and marketing data from EASI including Life Stages and Mediamark Research (MRI) with current estimates of usage and consumption (propensity) for thousands of very specific and detailed products, including actual brand data, frequency of usage and more. Users can create customized maps and reports; data is available at the State, County, City, ZIP Code, Census Tract and Block Group level as well as custom trade area and the entire United States.

Newly added to SimplyAnalytics in Dec. 2018: Nielsen Scarborough surveys more than 210,000 people across the country to capture local consumer trends from over 140 large and mid-tier markets.

Click on Help to watch training videos. "Sign in as a guest" if you do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps. Licensed for 5 concurrent users.

Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.

Information about advertisers, agencies, public relations firms and media buying services.