JOUR 3275: Digital Strategy in Strategic Communication

Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.

Statista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Data can be accessed by searching or browsing by industry, topic, country, digital market or infographic. The Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.

Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Use Simmons advertising campaigns, market research, and business plans. Check out the Intro to Simmons video (30 min) for help.

ComScore is an industry source for web analytics about major online properties, which is useful for consumer and audience research and for statistics and rankings of websites.

Information on nonprofit organizations in the United States that register with the Internal Revenue Service. Includes financial information, mission, programs, board of directories and historical 990 tax returns filed with the IRS with more detail about expenditures and revenue. Search for nonprofits by location, size, and types of services.

This version of Business Source Premier makes it easy to find articles and specialized reports from company profiles and industry reports. This is a good resource for business and economic topics and global studies.

Regional Business News offers full text coverage for regional business publications; Regional Business News incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States. This database is updated daily.