JOUR 4272: Digital Advertising

Search for articles or consult the Datacenter to find rankings and statistics about media companies and advertising agencies and the archives for past issues and access to the AdAge Datacenter. You need to access this resource via the VPN off campus.

Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.

This version of Business Source Premier makes it easy to find articles and specialized reports from company profiles and industry reports. This is a good resource for business and economic topics and global studies.

Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.

The Advertising & Media Outlook section provides forecasts and detailed market information regarding two interlinked topics relevant to decision-makers in almost every industry.

Use this database to research advertisements by agencies, advertiser, brands, campaigns, or creative staff. It contains video and images for advertisements produced for television, cinema, magazines, outdoor, and digital, along with audio recordings of radio advertisement and covers the work of agencies worldwide with interviews for case studies, packaging, branding and design for major brands.

Find advertising media spending by company, brands, products, or industries across all media channels. Limited to 2 simultaneous users.

Information about advertisers, agencies, public relations firms and media buying services. Limited to 2 simultaneous users.