Search the Libraries for books, journals, articles, media and more.
Academic sources for Strategic Communication
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Business Source PremierFind business articles from journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965.
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Communication and Mass Media CompleteSearch for journal articles on topics such as communication, mass media, film, television, marketing, business communication, health communication, and more.
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Emerald InsightArticles and books from Emerald Publishing in operations, logistics, marketing, accounting, finance, knowledge management, quality management, innovation, service industries, international business, performance, training, change management, real estate, education, economics, social policy, retail, hospitality, health care, food science and engineering.
More Strategic Communication tools
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Mintel Market ResearchMintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.
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Simmons InsightsSurvey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Use Simmons advertising campaigns, market research, and business plans. Limited to 5 simultaneous users.
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StatistaStatista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Data can be accessed by searching or browsing by industry, topic, country, digital market or infographic. The Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.
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WARC (advertising)Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.
Last Updated: Jan 14, 2021 11:17 AM
URL: https://libguides.umn.edu/jour/5251