JOUR 8202: Brand Thinking

Find articles from the Minneapolis St. Paul Business on local companies and other organizations. Students, faculty and staff have full access to Minneapolis/St. Paul Business Journal, including Digital content across 18 different Industries, access to the Weekly Edition, Book of Lists, the Search Archives. Register for an account with a valid @umn.edu e-mail address using the link above. NOTE: Full text access only includes Minneapolis/St Paul market.

News, analysis and comment from the Financial Times, a leading global business publication. Current students, faculty, and staff must register and create personal accounts using University of Minnesota e-mail addresses at the link above.

Regional Business News offers full text coverage for regional business publications; Regional Business News incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States. This database is updated daily.

Get WSJ.com subscription through the library. Sign up for a personal account at the link above. Access to the articles, photographs, charts, podcasts, videos and other premium content available on the WSJ.COM website back to the 2010. Mobile app access is included in the subscription.

ComScore is an industry source for web analytics about major online properties, which is useful for consumer and audience research and for statistics and rankings of websites.

Use for business research and to find Frost & Sullivan's market and industry reports for over 300 markets and 250,000 companies for industrial markets organized into categories for Aerospace and Defense, Automotive and Transportation, Chemicals, Materials, Food; Electronics and Security, Energy and Power Systems, Environment and Building Technologies, Healthcare and Medical Devices, Measurement and Instrumentation, Information and Communication Technologies, and Industrial Automation and Process Control.

Market research reports on service industries, consumer goods,food and beverage, heavy industry, life sciences, technology and media.

Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.

Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Use Simmons advertising campaigns, market research, and business plans. Limited to 25 simultaneous users. NOTE: Please click logout when done to end session.

Statista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. The Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer.

Find advertising media spending by company, brands, products, or industries across all media channels. Limited to 5 simultaneous users.

Information about advertisers, agencies, public relations firms and media buying services. Limited to 2 simultaneous users.

Use this database to research advertisements by agencies, advertiser, brands, campaigns, or creative staff. It contains video and images for advertisements produced for television, cinema, magazines, outdoor, and digital, along with audio recordings of radio advertisement and covers the work of agencies worldwide with interviews for case studies, packaging, branding and design for major brands.

Contains research data on the entire sports market including, consumer expenditures, brand share, participation, attendance and statistics about sport facilities, TV viewership, directories and full text articles from specialized sports industry magazines.

Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.

This version of Business Source Premier makes it easy to find articles and specialized reports from company profiles and industry reports. This is a good resource for business and economic topics and global studies.

Search for journal articles on topics such as communication, mass media, film, television, marketing, business communication, health communication, and more.

Articles and books from Emerald Publishing in operations, logistics, marketing, accounting, finance, knowledge management, quality management, innovation, service industries, international business, performance, training, change management, real estate, education, economics, social policy, retail, hospitality, health care, food science and engineering.