JOUR 8203: Integration of Communication Strategies Across Media

Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Use Simmons advertising campaigns, market research, and business plans. Limited to 5 simultaneous users.

Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.

Find advertising media spending by company, brands, products, or industries across all media channels. Limited to 2 simultaneous users.

ComScore is an industry source for web analytics about major online properties, which is useful for consumer and audience research and for statistics and rankings of websites.

Information about advertisers, agencies, public relations firms and media buying services. Limited to 2 simultaneous users.