Published by Supply Chain Management: An International Journal
This paper describes a macro level cross-functional view of SRM and to provide a structure for managing business-to-business relationships to co-create value and increase shareholder value.
Published by The Journal of the Academy of Marketing Science
This paper provides a systematic literature review on the available research on BSR dynamics to reveal four overarching themes: (1) relationship continuity, (2) relationship learning, (3) relationship stages and trajectories, and (4) relationship fluctuations
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