Marketing Fashion 3011

Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.

Search industry reports for the United States, Canada, China, and global topics. Each report provides an overall current picture of an industry, including overviews, leading companies, sales information, and authoritative sources for researching hundreds of industries. Includes Business Environmental Profiles that summarize key drivers for industries in the U.S.

Statista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Data can be accessed by searching or browsing by industry, topic, country, digital market or infographic. The Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.

Use this database to research advertisements by agencies, advertiser, brands, campaigns, or creative staff. It contains video and images for advertisements produced for television, cinema, magazines, outdoor, and digital, along with audio recordings of radio advertisement and covers the work of agencies worldwide with interviews for case studies, packaging, branding and design for major brands.

This database is designed to help students develop the essential business skills required by the next generation of fashion industry professionals, this digital resource presents real-world cases on challenges facing the business of fashion, tackling important issues such as sustainability, technology, ethics, and leadership.

Find fashion trends, news, and fashion images including fashion forecasting, design, company profiles and news items on e-commerce, finance, advertising and marketing. Note: Access is only for the content under "Fashion" and "Insight" tabs.

Berg Fashion Library is a resource for students and researchers of fashion studies. It is interdisciplinary in nature, with great visual and integrated content in the areas of fashion, museum studies, cultural studies, anthropology, and more.

Find business articles from journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965.

Full-text news from over 9,000 news sources in the U.S. and international newspapers, major wire services, and hundreds of local broadcasting outlets and blogs. There are over 100 Minnesota sources. Mostly English language news coverage with some 200 titles in Spanish, French, Afrikaans and other languages.

Search millions of newspapers, business magazines, and newswires with international and foreign language coverage with all editions of the Wall Street Journal. Financial information for publicly traded companies, stocks, funds, currencies, and common market indexes. Limited to 7 simultaneous users.

A complete searchable archive of American Vogue, from the first issue in 1892 to the current month, reproduced in high-resolution color page images.

Find articles, advertisements, and covers of every issue of Harper's Bazaar from its first appearance in 1867 to the current month.

Includes information on more than 162 million businesses, both public and private, around the world. Business data includes Annual Revenues, Employee Counts, Corporate Family Tree, Key Contacts, Analyst Reports, SWOT reports, stock data, financials and other vital information. Important note: downloading company lists is not available on the academic subscription.

Mergent Intellect provides access to private and public U.S. and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more. It also provides access to contact information for over 250 million U.S. consumers using WhitePages Pro data.

Directory information on U.S. and Canadian business, health care, and residential listings. Search by company name, geographic area, business type, SIC code, yellow page listing, revenue, location, number of employees or any combination of the above. In addition to address and phone number, each entry includes officer names and titles, corporate affiliation, business type and size of yellow page advertising. Toll free and fax numbers are given for some companies.