Market Research

Gartner is a leading provider of research and analysis about the global information technology industry.
This resource is not paid by the Libraries, and the access is limited to those affiliated with the Carlson School of Management. Gartner can be accessed by Carlson students/faculty/staff by going to the Carlson IT Service Center Research Databases/Datasets page (linked above), For access issues, please contact CSOM IT Service Center directly: csomhelp@umn.edu.

Zip code analysis of lifestyle types that define households by segments to provide a picture of who lives where and what they are like. (Formerly Nielsen MyBestSegments)

Eligible to use the datasets
Only tenure-track faculty from accredited US-based colleges and universities can subscribe to access to the datasets. This excludes clinical professors, adjunct professors, lecturers, and other non-tenure track faculty. Access by PhD students and postdoctoral research associates is permitted as part of our institutional subscription, provided they are supervised by a tenured or tenure-track faculty.
Available Datasets
Consumer Panel Data include longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000 - 60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets.
Retail Scanner Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and include annual updates.
Just added:
Nielsen’s Ad Intel data cover ad occurrences for a variety of media types across the United States, for the years 2010-2015, with annual updates available each year. These data can be broken down by Market Code (i.e. ~200 Designated Market Areas (DMAs), which can be matched to DMAs in the Consumer Panel and Retail Scanner datasets).

To learn more about University of Minnesota researcher access and user requirements please see: Nielsen Datasets Access Guide

Eligible to use the datasets
Only tenure-track faculty from accredited US-based colleges and universities can subscribe to access to the datasets. This excludes clinical professors, adjunct professors, lecturers, and other non-tenure track faculty. Access by PhD students and postdoctoral research associates is permitted as part of our institutional subscription, provided they are supervised by a tenured or tenure-track faculty.
Available Datasets
Consumer Panel Data include longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000 - 60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets.
Retail Scanner Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and include annual updates.
Just added:
Nielsen’s Ad Intel data cover ad occurrences for a variety of media types across the United States, for the years 2010-2015, with annual updates available each year. These data can be broken down by Market Code (i.e. ~200 Designated Market Areas (DMAs), which can be matched to DMAs in the Consumer Panel and Retail Scanner datasets).

To learn more about University of Minnesota researcher access and user requirements please see: Nielsen Datasets Access Guide