JOUR 3253: Strategic Brand Planning

Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Limited to 25 simultaneous users. For help, check out the Simmons Catalyst video tutorial.

Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.

Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.

Statista's Market & Consumer Insights tools offers a global perspective on consumption and markets, with a particular strength in assessing digital markets.

Find advertising media spending by company, brands, products, or industries across all media channels. Limited to 5 simultaneous users.