JOUR 3241: Advertising Strategy and Creative Development

Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.

Search for articles or consult the Datacenter to find rankings and statistics about media companies and advertising agencies and the archives for past issues and access to the AdAge Datacenter.

Find advertising media spending by company, brands, products, or industries across all media channels. Limited to 5 simultaneous users.

Information about advertisers, agencies, public relations firms and media buying services. (formerly Advertising Redbooks)

Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.

Market research reports on service industries, consumer goods,food and beverage, heavy industry, life sciences, technology and media.

Survey data from the the Simmons National Consumer Survey to find target markets and consumer profiles for brands and products. Use Simmons advertising campaigns, market research, and business plans. Limited to 25 simultaneous users. NOTE: Please click logout when done to end session.

ComScore is an industry source for web analytics about major online properties, which is useful for consumer and audience research and for statistics and rankings of websites.