MKTG 3001H Principles of Marketing

Mergent Intellect provides access to private and public U.S. and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more. It also provides access to contact information for over 250 million U.S. consumers using WhitePages Pro data.

Includes information on more than 162 million businesses, both public and private, around the world. Business data includes Annual Revenues, Employee Counts, Corporate Family Tree, Key Contacts, Analyst Reports, SWOT reports, stock data, financials and other vital information. Important note: downloading company lists is not available on the academic subscription.

Database of financial data on major privately-held companies. Includes private financials and revenues; private M&A deals and deal multiples, private firm valuations, VC funding, private equity deal history; and private and family ownership data.

This resource requires creation of a personal account using U of MN e-mail address.

Industry reports and company profiles cover key facts, history, employees, major products, revenue analysis, SWOT analysis, top competitors, locations and subsidiaries. Industry Reports include analysis, market size, market share, forecasts, segmentation, and leading companies. Access via Business Source Premier, then click on Company Profiles.

Search industry reports for the United States, Canada, China, and global topics. Each report provides an overall current picture of an industry, including overviews, leading companies, sales information, and authoritative sources for researching hundreds of industries. Includes Business Environmental Profiles that summarize key drivers for industries in the U.S.

Find company and industry information, reports, statistics, proprietary mergers and acquisitions, credit analytics, benchmark indicators and trend comparisons to help understand emerging markets.

Mintel Global New Products Database (GNPD) is a source of new product information. GNPD includes new product launches since 1996, spans 86 countries in all CPG categories, including OTC healthcare and records image, product and package details.

Mintel reports provide market research on consumer products, services, and lifestyles to identify economic drivers, leading companies, market share, market size, trends, segmentation, and analysis of consumer attitudes and purchasing habits. Includes Mintel Trends to analyze consumer trends by sectors, demographics, themes and regions.

Mintel Trends provides strategic, evidence-backed insights on how today's consumer thinks, feels and acts. It analyzes changes in culture, society, brands and markets.

Statista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Data can be accessed by searching or browsing by industry, topic, country, digital market or infographic. The Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

Contains research data on the entire sports market including, consumer expenditures, brand share, participation, attendance and statistics about sport facilities, TV viewership, directories and full text articles from specialized sports industry magazines.

Use this database to research advertisements by agencies, advertiser, brands, campaigns, or creative staff. It contains video and images for advertisements produced for television, cinema, magazines, outdoor, and digital, along with audio recordings of radio advertisement and covers the work of agencies worldwide with interviews for case studies, packaging, branding and design for major brands.

Campaign research source includes case studies, market reports, statistics, and articles from the trade magazines Admap and Market Leader as well research from the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Advertising History.

Find advertising media spending by company, brands, products, or industries across all media channels. Limited to 5 simultaneous users.

Information about advertisers, agencies, public relations firms and media buying services. Limited to 2 simultaneous users.

Find business articles from journals and magazines in marketing, management, information technology, operations, human resources, accounting, finance and economics dating back to 1965.

Use Google Scholar to find articles from academic publishers, professional societies, research institutes, and scholarly repositories from colleges and universities. If you are using from off-campus access, change the "Library Settings" to University of Minnesota Twin Cities. Look for the "FindIt@U of M Twin Cities" links in your Google Scholar search results to access full text and PDFs. View this tutorial to learn how to go from a general idea to a very precise set of results of journal articles and scholarly materials.

Full-text news from over 9,000 news sources in the U.S. and international newspapers, major wire services, and hundreds of local broadcasting outlets and blogs. There are over 100 Minnesota sources. Mostly English language news coverage with some 200 titles in Spanish, French, Afrikaans and other languages.