JOUR 8201: Business Fundamentals for Strategic Communication

Internal factors

Some library tools for researching company organizational structure, leadership & management, labor and employment considerations, governance, mission, vision, values, ethics, culture, corporate social responsibility, and S.W.O.T. analyses.

External factors

These tools can help you research company reputation & brand evaluation, customer loyalty & satisfaction, competitive assessment, regulatory impacts, environmental issues, political happenings and more.

Business news & case studies

Consumers

Markets

Nonprofits

Politics, trade, environment...

Background Information

Last Updated: Sep 10, 2024 5:43 PM